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AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
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Get on board the next massive marketing revolution.
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.Â
The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how":
How do we use AI and ML in ways that speak to the human spirit?Â
How to we translate cold technological innovation into creative tools that forge deep human connections?Â
Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.
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Audible Audiobook
Listening Length: 6 hours and 53 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Gildan Media
Audible.com Release Date: February 26, 2019
Whispersync for Voice: Ready
Language: English, English
ASIN: B07NJ12ZJK
Amazon Best Sellers Rank:
If you are looking for a lot of actual practical applications of AI/Ml to marketing and innovation...look elsewhere.I was really excited about reading this book but ended up quite disappointed. I’m not sure what the audience for this book is and what they really wanted the reader to take away. The first half of the book basically describes what AI/ML entails while the second half of the book goes into applications. In this part there is a lot of content that is simply not that relevant (e.g. using 3 pages to describe different general pricing models), can be done perfectly fine through very simple conventional methods (e.g. the example on how to inform a special value section in a store) and then there are applications that simply put are very wishful thinking with the current state of database ability to build accurate models on that.The book succeeds in providing an interesting vision of the role AI/ML can play in the future. If you’re trying to understand current best practices it’s simply not there, which is what I’d hoped for given the authors.
This book is a must-read for anyone whose professional industry could be disrupted by AI. It explains complex concepts with easy to understand examples and demonstrates the value AI can bring to a number of industries with real word case studies. Having just finished this, I can already think of 8-10 things I can do in my job to better harness our organization’s capabilities.
The authors have deep technical understandings of ML and AI and have direct knowledge of what they speak, which was really helpful and I appreciated. The first half of the book is pretty technical, but the second half is filled with helpful anecdotes and real-life applications. This is a must-read for anyone even remotely interested or impacted by ML and AI.
Revived book with cover torn.
This is a must read for anyone in marketing, product development or on the agency side and very accurately pinpoints the forces reshaping the industry today. While there is a bit of detail in between, especially on statistical methods - the authors really tie it together in a relevant, 'so-what' set of implications in the final chapters. AI has been around for some time, and love the analogy to how stock trading programs haven't replaced hedge fund investors, rather enabled them to run their operations more efficiently & maximize output.As AI is here to stay, the book teaches us some basics to embrace, co-exist with it - and demystify some of the misconceptions that "it's a crystal ball swimming in blue liquid taking over the world". Have already recommended this to my team.
A good read if you are in Marketing or planning to go into Marketing. Especially liked:* Chapter 14 - The Future of Ai - enabled Marketing, and Planning for it.Also valued the history on Ai, Machine Learning and Deep Learning.
I know AI is changing my business, this book was recommended to me and it did not disappoint. Very useful background and anecdotes.
The book describes AI from a unique perspective. It's really worth reading. Highly recommend.
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